Franchisee Resources

Resources for Franchisees

This guide will make your research faster, easier, and more productive.

Why Open a Franchise?

Franchising is a proven business model that offers training and brand recognition, without starting from scratch.

Why oakscale?

We help entrepreneurs make informed, data-driven franchise investments with research, insight, and transparency.

The steps

Where do I start?

1
Self Assessment

Before looking at the vast amount of franchise information on the web, take a look inward.

2
Industry Assessment

Analyze the industries you're interested in to make sure you're picking one with good opportunities.

3
Franchise Assessment

Consider specific franchises based on their lifestyle fit, growth potential, and start-up costs.

The Steps to Choosing a Franchise

Step 1: Know Yourself

Before researching opportunities, start with an honest self-assessment. Define your goals, available capital, and desired level of involvement. Some franchises require full-time, hands-on management; others allow more flexibility. Consider your strengths, skills, and lifestyle—what kind of business truly fits you?

By identifying your motivations and financial boundaries early, you’ll save time and focus your search on brands that align with your ambitions, not just your budget.

Step 2: Know Your Market

Once you understand your priorities, explore industries that fit your vision. Look for sectors with consistent growth, strong consumer demand, and room for innovation. Research both historical trends and future projections—will this industry still be relevant in ten years?

Attending franchise expos or reviewing industry reports can help you quickly compare opportunities side by side. The goal isn’t just to find what’s popular today, but to choose a market where you can build lasting value and stability.

Step 3: Know the Brand

With a few promising industries in mind, it’s time to evaluate specific franchises. Study each brand’s Franchise Disclosure Document to understand its investment requirements, training, and support systems. Don’t rely on reputation alone—dig into the details.

Speak with current and former franchisees to learn what day-to-day operations are really like, and visit locations to see the business in action. Comparing what’s promised with what’s delivered helps you identify the brands that stand behind their systems—and the ones that don’t.

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