Fantasy Franchise Portfolio, Week 1: Outdoor Home Improvement

February 12, 2021

, by

home improvement franchise

Fantasy leagues have been around longer than you might realize.

The idea of picking players and running a contest based on their statistics has been a thing since the second world war. Although fantasy leagues went mainstream in the eighties, and really skyrocketed in the digital era. 

And today, what started as a fun activity has evolved into a widespread hobby and even a formal business. Fantasy sports alone is a multibillion dollar industry.

But why limit the excitement and challenge of fantasy leagues to athletics? We wanted to take the gamification aspects of keeping tabs on top players, running simulations and using data to imagine performance, and apply it to business.

Since there’s already fantasy stock trading, fantasy movies, fantasy sports, now we’re excited to be bringing you:

Oakscale’s Fantasy Franchise Portfolio

Matching Multiple Brands to Maximize Small Business Investments

These are very real scenarios, but it’s still “fantasy” because we’re not taking into account capital limitations or territory limitations (i.e. are all of the brands available in your market?). 

To kickoff the season, let’s focus on the industry of Outdoor Home Improvement.


What do we know about mosquitos, other than the fact that they’re annoying and responsible for regenerating dinosaurs in Jurassic Park? They love standing water and humidity. This may sound gross, but to a small business owner, it’s a tremendous growth opportunity. Forget about puddles in parking lots, the real standing water to be leveraged here is the recreational kind. Swimming pools. It’s a match made in heaven.


The ideal location for this fantasy franchise portfolio is going to be Florida. As you may remember seeing it printed on the state license plate, “Where pools are prolific, senior living communities are a dime a dozen, and you don’t need a sauna to feel humidity.” If you’ve read the most recent United States of Franchising Report, then you know Orlando is consistently one of the top zip codes interested in franchising each year. Move over Mickey Mouse. You’re not the only marquee player in town anymore.


The perfect franchise pairing is going to be America’s Swimming Pool and Mosquito Joe’s. Let’s meet our team. Starting with America's Swimming Pool Company, the nation’s largest and most trusted swimming pool service franchise system, with 257 locations across 22 states. Those aren’t rookie numbers. With twenty years experience competing, this franchise is a force to be reckoned with. And Mosquito Joe has grown to over 320 locations in 36 states, helping communities avoid mosquito-borne diseases. To say they’ve been generating buzz on the field is the understatement of the season. These two brands teaming up is a surefire way to put points on the board of your franchise portfolio.


Let’s talk about how these two brands overlap from a buyer behavior point of view. Firstly, a high percentage of pool owners are also probably dealing with the issue of mosquitos. Particularly when pools aren’t kept as clean and filtered as they should be, they often become habitats for mosquitos. And if there are nearby trees whose leaves have fallen into the water, that’s a perfect food source for mosquitos. Another commonality is the buyer persona. People who hire pool cleaning services and extermination services have the same goal: Keeping themselves, their families and their communities safe. Whether it’s avoiding water related injuries or insect related illness, the sales strategy for both brands can hit the same psychological nerve.


As an investor, you can get the best possible ROI out of your marketing efforts by pairing up these two players. You can potentially co-brand your marketing efforts between pools and insect extermination. At the very least, you’re marketing to an overlapping audience. Even if the franchisor won’t allow co-branding, you can hit the same folks twice with separate offerings, cutting down on acquisition costs. 

Captive Audience

Because there will be a good amount of overlap between your target markets, you have the ability to cross-sell services to landed clients. This is a perfect way to assure the right message hits the right audience at the right time. When you think about pool maintenance and mosquito services, both are highly seasonal. Not only during the hot summer months, but in preparation for and recovery of those peak times. You can start marketing early to ride the wave into the summer.

Operational Efficiencies

Another reason this franchise fantasy matchup could work is because you’d only need one general manager, one sales team, or a full staff that is cross-trained on both services. Despite the product offering differing greatly, you’re still helping people enjoy the outdoors, relax and have fun, without dealing with pests.

Risk Mitigation/Diversification

Mosquito season starts slowly in spring, peaks in the summer, and tapers off into fall. Florida, however, still has open pools during the winter months. Mosquito season only really applies where winters are cold. Either way, there may be slow mosquito seasons in certain locations, but that won’t hurt business if you’re diversified to service customers with complementary products. Bugs may not be biting, but the pools still aren’t cleaning themselves. If you can’t sell one service, you might offer another one to keep homeowners engaged. To use another summer illustration, instead of building a new sandbox, diversify within the one you already have. 

Does that sound like a score or what?

We’ve been keeping tabs on America’s Swimming Pool and Mosquito Joes, and their stats are undeniable. Their performance individually is excellent, but with their forces combined, they could pack a power punch and take down even the most intimidating competitors. We predict these two franchises both making a splash and generating a lot of buzz.

Boom! The shot clock has run out on this first matchup for Oakscale’s Franchise Fantasy Portfolio, Outdoor Home Improvement Edition. 

We’ll be back next time to match multiple brands and help you maximize your small business investments

<< Back to Franchise News

Other Articles

Dogdrop dog daycare franchise opens in south florida

Miami’s population boom draws LA doggie daycare company to South Florida

January 13, 2023
Read Article

Dogdrop Awards Five-Unit Franchise Deal for Miami and Fort Lauderdale

January 10, 2023
Read Article
Top Pet Franchise 2023

PetWellClinic Breaks into Michigan with 10-Unit Agreement

November 8, 2022
Read Article

PetWellClinic Opens in Rockville, Md.

October 20, 2022
Read Article
Fast Growing Pet Franchise Denver 2022

Dogdrop Secures First Location in Denver

September 20, 2022
Read Article
Veterinary Franchise

PetWellClinic Franchise Signs 3 Unit Deal To Provide Pet Care in NorthEast Massachusetts

June 21, 2022
Read Article
Dog daycare franchise

Dogdrop Franchise Inks 5 Unit Deal in Denver Colorado

June 9, 2022
Read Article
Pet-Care Franchise

Fast Growing Pet-Care Franchise Expands To Salt Lake City

March 29, 2022
Read Article
emerging petcare franchise

PetWellClinic Expands To Philadelphia Area with Goldfish Swimschool Franchisees

February 11, 2022
Read Article
Fast growing pet care franchise

Fast Growing PetCare Franchise PetWellClinic Surpasses 100 Units In Development

January 11, 2022
Read Article
fast growing petcare franchise

Walk-In Veterinary Franchise PetWellClinic Expands to New Orleans

December 8, 2021
Read Article
Pet Care Franchise Expands To Phoenix

Fast Growing Petcare Franchise PetWellClinic Heads To Phoenix

November 29, 2021
Read Article