Emerging Franchise Introduces On-Demand, Quality Coffee to the Workplace
15 years ago, Xpresso Delight re-imagined the workplace coffee experience through its on-demand, total premium office coffee solution that has gone on to brew millions of café-quality cups in workplaces across Australia and New Zealand. Now the emerging brand has reached U.S. shores, where it is poised to revolutionize how working Americans see and enjoy office coffee.
Office coffee, often relegated to awful-tasting K-Cups (which are typically non-recyclable and terrible for the environment), instant powders, and aging drip systems, is going through its moment of disruption. Many business owners are looking for premium coffee amenities they can provide their employees as a satisfaction and retention tool and to solve the “Afternoon Trip” problem, where employees leave the office around 3:00 pm to grab a latte from their local café, costing businesses lost workplace productivity, not to mention upwards of $5 per cup to the employee.
In the U.S., milk-based/espresso drinks have surged in popularity in the past few years. More than 70% of coffee consumed by Millennials was gourmet (milk-based/espresso-based), according to the National Coffee Association. Now U.S. employers are waking up to the fact that consumer (and, hence, employee) preferences have evolved beyond traditional office coffee offerings.
And therein lies Xpresso Delight’s big U.S. opportunity. As Nigell Lee, COO of Xpresso Delight, explains, “Office coffee culture is changing fast in the United States. In Australia, it is not unusual to have an espresso machine in the office. Yet up to this point, offices in the States have not been equipped to provide this type of amenity to their employees.”
He continues, “We provide fresh, cafe-quality coffee in the workplace through our own proprietary 100% Arabica whole bean coffee and our fully automated, swiss-made machines. Xpresso Delight provides an A-to-Z service that makes it easy for offices to offer the highest quality coffee and keep their employees engaged. We pioneered the ‘coffee as a service’ model, which means we provide our machines, set up offices with a stream of freshly roasted coffee, and send our concierge technicians weekly to ensure quality – all for a simple per cup fee, charged to businesses, with no contracts and no upfront costs.” And it’s not just fresh coffee: the fully automated machines can churn out espresso, macchiato, cappuccino, latte macchiato, and even the Australian Flat White. The machines can even heat and froth fresh milk for each cup.
Xpresso Delight’s business to business franchise model requires no real estate or buildout costs and integrates franchisees into a sophisticated supply chain (which roasts coffee in the U.S. and ships it directly from the roaster to franchisees’ customers), a centralized billing system (which invoices franchisees’ customers automatically), and a suite of ops software including an iOS app specifically created for concierge techs, making the model a hit in Australia and New Zealand. The concept ranks as one of the fastest-growing franchises in Australia with over 200 franchises sold since inception.
The upside for franchisees is that they can provide an on-demand, premium office coffee solution, with an automated central billing system, in an industry that shows no signs of slowing.
The simple-to-operate business offers its franchisees prime territories and flexible and scalable hours. Franchisees simply install the machines, clean and service them weekly, then report the cup volume back to the franchisor. Simple operations, ongoing training and marketing assistance, simple supply chain, and centralized billing offer a flexible business model of semi-passive income.
“I've been looking for the right franchise opportunities for years. Laundromats, restaurants, technology services, signage, all required too much time and capital to get started. Plus, I didn't see a big differentiator that would enable me to scale up quickly,” says Matthew Dwyer, an Xpresso Delight franchisee in Bronxville, New York. “Xpresso Delight met all my requirements, including low startup costs, limited time commitments, as I already have a full-time job, and fantastic startup support from my area developer. There's no one in the U.S. market that I've come across positioning office coffee systems on a consumption model. The whole system basically sells itself and my customers love the simplicity of the service.”
Despite being a relative newcomer to America, the Australian brand is fast gaining a reputation in the U.S. market. It was named one of Franchise Help’s 2019 Franchise Award Winners, ranking 13th for its general franchise profitability. And its recent growth in the always competitive and discerning New York City market has brought tremendous inbound interest from prospective franchise owners.
Xpresso Delight currently has more than a dozen territories open and operating in the United States, primarily along the East Coast. Over the next five years, the brand intends to have franchisees with machines in each of the 50 major business cities, including Los Angeles, Houston, Denver, and Miami. The brand has exclusively partnered with Oakscale, a New York-based franchise development company, for its development strategy and efforts.
If an opportunity with Xpresso Delight sounds like the kind of business investment you are looking for, learn more about franchising opportunities and available territories with Xpresso Delight by calling 866-977-3776 or visiting www.xpressodelightfranchise.com.