The Company

Oakscale  , is a full-service Franchise Development agency built for the  now . We partner with clients to drive their business outcomes with best-in-class Sales and Marketing Technology. Oakscale was originally established as an internal department to provide Franchise Consulting Services for Metric Collective’s Franchise Help subsidiary.

Oakscale is a franchise development company. 
We identify and develop innovative emerging business concepts and promote them to investors around the world.
We stretch across verticals, seeking the largest and most diverse collection of innovative and industry leading franchise brands assembled by a single group.
We know small business. It’s a powerful force for good as local communities are changed by the institutions that open in their backyard. We know how to make sure this happens correctly and sustainably. 
Oakscale is home for the great small business innovators and entrepreneurs. 




How We Work

  1. We identify emerging franchise companies that are ahead of consumer trends and that have a strong management team

  2. We enter into an exclusive consulting agreement to become brand's outsourced franchise sales team

  3. We consult and collaborate to build an industry leading franchise system

Development Partners 


Our Team


Joshua Kovacs, CFE

Joshua Kovacs is the CEO of Oakscale, where he leads strategy and development efforts by connecting multi-unit franchise operators and private equity to high growth, emerging franchise brands. Mr. Kovacs has over 5 years of experience in franchise development and management: as Vice President of STEM education franchise Engineering for Kids, he helped grow the concept into a Franchise Top 500 brand with over 100 units across 6 countries, and he has since served as a franchise development consultant for a variety of successful fast casual concepts including The Halal Guys and Mamoun's Falafel. Mr. Kovacs was awarded the Certified Franchise Executive designation by the International Franchise Association and holds a Certificate in Franchise Management from Georgetown University.


Joe Sexton

Joe Sexton is the Senior Director of Development at Oakscale, where he focuses on implementing marketing and sales strategies to drive growth for the portfolio of franchise brands. Mr. Sexton has 12 years of experience in franchise marketing, sales, and development: as Director of Franchise Development for Sky Zone, the brand received many accolades including being recognized as the 2nd Fastest Growing Franchise by Franchise Times in 2017 and rising to #53 on Entrepreneur's Top 500 franchises. Prior to leading development efforts for Sky Zone, he served as Executive Director of Franchise Development for Mathnasium Learning Centers and helped grow the brand from 450 locations to over 600 locations in his tenure, landing a spot at #83 on Entrepreneur's Top 500 franchises in 2015. Mr. Sexton also has extensive franchise experience in the children's services and flexible workplace industries. 


Christian Hathaway

Christian is a Franchise Development Executive for Oakscale, where he drives franchise growth for brands in Oakscale’s portfolio. Mr. Hathaway has over 4 years of experience in franchise management, sales, and development: as a Sales Development Rep for Fransmart / Slapfish one of the largest and fastest growing seafood fast-casual restaurants in the U.S, and as a General Manager for Engineering for Kids one of the largest STEM Education franchises in the world.


Kayvon Bina

Kayvon Bina is the Co-Founder of Oakscale’s incubator, Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Bina had 9 years of experience in venture capital, private equity, mergers & acquisitions, and strategy consulting. Mr. Bina served as Vice President in the Technology, Media, and Telecommunications group of Lazard, as an investment professional with Goldman Sachs Capital Partners, and as a consultant with Deloitte Consulting. Mr. Bina graduated from Stanford University with a B.S. in Symbolic Systems, with a focus in Human-Computer Interaction.


Sandeep Kella

Sandeep Kella is the Co-Founder of Oakscale’s incubator, Metric Collective.  Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Kella had 8 years of experience in turnaround investing, mergers & acquisitions, and operations. Mr. Kella served as the Vice President of Oracle Partners, a $200m middle-market private equity firm in New York City.   Mr. Kella was also the Principal and Co-Founder of Kinetic Advisors, a national advisory firm providing strategic advice to middle market companies that also made debt and private equity investments.  Mr. Kella graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering.



Eli Robinson

Eli Robinson is the Chief Operating Officer of Oakscale’s incubator, Metric Collective. As part of his duties, Mr. Robinson has served as the general manager of a number of Metric Collective’s portfolio companies, as well as overseeing many corporate functions. Within franchising his specialty is on the technology and marketing side, having worked with hundreds of franchises as they navigate the complexities of the digital world. Prior to Metric Collective, Mr. Robinson worked as a senior consultant at the Monitor Group in New York City and Melbourne, Australia. He graduated summa cum laude from the Wharton School at the University of Pennsylvania with a B.S. in Economics.


Contact Us

Name *
Phone *


Oakscale - East Coast

394 Broadway Floor 5
New York, NY 10013
(646) 760-2673



Oakscale - West Coast

520 Broadway
Santa Monica, CA 90401