Joshua Kovacs
CEO at Oakscale
Our Story
After 10+ years in the franchise world, I understand the effort that goes into scaling your brand and bringing on trusted partners to represent your brand in new communities. The months of due diligence, reams of agreements, meeting with brokers, marketers, lead generators - it's a thankless job to be an emerging franchisor with no guarantee of success. And yet hundreds of founders embark on a franchise journey every year.
So I decided it was time to create a company to back franchise founders. Cutting out the middlemen and the complications of franchising. We partner with impressive founders and pour fuel on the fire to drive franchise growth. Ask us about our thoughts on the industry, we are always happy to share :)
Metric Collective
Metric Collective owns FranchiseHelp, the largest franchise digital marketing company in the world, and FranFunnel, a SaaS franchise sales platform that was recently ranked the #1 software company in the franchise industry by Entrepreneur. Oakscale was created to fulfill a need: to help emerging franchise brands leverage enterprise sales teams.
The largest lead generator in franchising.
The #1 ranked technology company by Entrepreneur.
Joshua Kovacs is the CEO of Oakscale, where he leads strategy and development efforts by connecting multi-unit franchise operators and private equity to high growth, emerging franchise brands. Mr. Kovacs has over 7 years of experience in franchise development and management: as a Vice President of STEM education franchise Engineering for Kids, he helped grow the concept into an Entrepreneur's Top 500 brand with over 100 units across 6 countries, also as a franchise development consultant for Fransmart the development company behind a portfolio of successful fast-casual concepts including The Halal Guys (450+ Units in 3 years). Mr. Kovacs was awarded the Certified Franchise Executive designation by the International Franchise Association and holds a Certificate in Franchise Management from Georgetown University.
Ryan Durishin is the Vice President of Development at Oakscale, where he focuses on implementing sales strategies to drive growth for our portfolio of franchise brands. Mr. Durishin has 11 years of experience in franchise marketing, sales, and development.
Walter Koehler is the Marketing Coordinator at Oakscale, where he evaluates the most effective advertising medium for each client as well as facilitates ads and press releases between the client and Oakscale's creative team. Mr. Koehler brings 14 years of experience as a franchisee of Mathnasium Learning Centers and, more recently, Sweet Charlie's Rolled Ice Cream, and Xpresso Delight, a customer service focused coffee vending company. Mr. Koehler graduated from Penn State University with a B.S. in Business Administration.
Sandeep Kella is a Board member of Oakscale and Co-Founder of Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Kella had 8 years of experience in turnaround investing, mergers & acquisitions, and operations. Mr. Kella served as the Vice President of Oracle Partners, a $200m middle-market private equity firm in New York City. Mr. Kella was also the Principal and Co-Founder of Kinetic Advisors, a national advisory firm providing strategic advice to middle market companies that also made debt and private equity investments. Mr. Kella graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering.
Kayvon Bina is a Board Member of Oakscale and Co-Founder of Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Bina had 9 years of experience in venture capital, private equity, mergers & acquisitions, and strategy consulting. Mr. Bina served as Vice President in the Technology, Media, and Telecommunications group of Lazard, as an investment professional with Goldman Sachs Capital Partners, and as a consultant with Deloitte Consulting. Mr. Bina graduated from Stanford University with a B.S. in Symbolic Systems, with a focus in Human-Computer Interaction.
Private equity, venture capital, value-driven investments by the Liveris family.
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