The Company

Oakscale  , is a full-service Franchise Development agency built for the  now . We partner with clients to drive their business outcomes with best-in-class Sales and Marketing Technology. Oakscale was originally established as an internal department to provide Franchise Consulting Services for Metric Collective’s Franchise Help subsidiary.

Oakscale is a franchise development company. 
We identify and develop innovative emerging business concepts and promote them to investors around the world.
We stretch across verticals, seeking the largest and most diverse collection of innovative and industry leading franchise brands assembled by a single group.
We know small business. It’s a powerful force for good as local communities are changed by the institutions that open in their backyard. We know how to make sure this happens correctly and sustainably. 
Oakscale is home for the great small business innovators and entrepreneurs. 




How We Work

  1. We identify emerging franchise companies that are ahead of consumer trends and that have a strong management team

  2. We enter into an exclusive consulting agreement to become brand's outsourced franchise sales team

  3. We consult and collaborate to build an industry leading franchise system

Development Partners 

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Our Team


Joshua Kovacs, CFE

Joshua Kovacs is the CEO of Oakscale, where he leads strategy and development efforts by connecting multi-unit franchise operators and private equity to high growth, emerging franchise brands. Mr. Kovacs has over 5 years of experience in franchise development and management: as Vice President of STEM education franchise Engineering for Kids, he helped grow the concept into a Franchise Top 500 brand with over 100 units across 6 countries, and he has since served as a franchise development consultant for a variety of successful fast casual concepts including The Halal Guys and Mamoun's Falafel. Mr. Kovacs was awarded the Certified Franchise Executive designation by the International Franchise Association and holds a Certificate in Franchise Management from Georgetown University.


Allison Lisiecki

Allison is a Director of Development for Oakscale. After earning her Masters of Business Management from Shippensburg University of Pennsylvania, she accepted a position at Fransmart, where she helped develop three of the fastest-growing emerging restaurant brands in the fast-casual sector: The Halal Guys, Mamoun’s Falafel, and The Pie Hole – systems that collectively encompass hundreds of units. Her introduction to the franchise industry came at the Hampton Inn brand of Hilton Worldwide, where she rose from intern to Sales Director. Allison is passionate about franchise development and contributes a tremendous amount of experience, knowledge and enthusiasm to Oakscale’s development organization.


Kayvon Bina

Kayvon Bina is the Co-Founder of Oakscale’s incubator, Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Bina had 9 years of experience in venture capital, private equity, mergers & acquisitions, and strategy consulting. Mr. Bina served as Vice President in the Technology, Media, and Telecommunications group of Lazard, as an investment professional with Goldman Sachs Capital Partners, and as a consultant with Deloitte Consulting. Mr. Bina graduated from Stanford University with a B.S. in Symbolic Systems, with a focus in Human-Computer Interaction.


Sandeep Kella

Sandeep Kella is the Co-Founder of Oakscale’s incubator, Metric Collective.  Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Kella had 8 years of experience in turnaround investing, mergers & acquisitions, and operations. Mr. Kella served as the Vice President of Oracle Partners, a $200m middle-market private equity firm in New York City.   Mr. Kella was also the Principal and Co-Founder of Kinetic Advisors, a national advisory firm providing strategic advice to middle market companies that also made debt and private equity investments.  Mr. Kella graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering.



Eli Robinson

Eli Robinson is the Chief Operating Officer of Oakscale’s incubator, Metric Collective. As part of his duties, Mr. Robinson has served as the general manager of a number of Metric Collective’s portfolio companies, as well as overseeing many corporate functions. Within franchising his specialty is on the technology and marketing side, having worked with hundreds of franchises as they navigate the complexities of the digital world. Prior to Metric Collective, Mr. Robinson worked as a senior consultant at the Monitor Group in New York City and Melbourne, Australia. He graduated summa cum laude from the Wharton School at the University of Pennsylvania with a B.S. in Economics.


Contact Us

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Oakscale - East Coast

394 Broadway Floor 5
New York, NY 10013
(646) 760-2673



Oakscale - West Coast

520 Broadway
Santa Monica, CA 90401