The Company

Metric Collective, the parent company of Oakscale, operates multiple startups that provide tech and marketing solutions for small-to-medium-sized businesses, franchise corporations, and owners of individual franchise locations.

Metric Collective, the parent company of Oakscale, operates multiple businesses that provide tech and digital marketing solutions for franchisors and franchisees.

Oakscale, is a full-service Franchise Development agency built for the now. We partner with clients to drive their business outcomes with best-in-class Sales and Marketing Technology. Oakscale was originally established as an internal department to provide Franchise Consulting Services for Metric Collective’s Franchise Help subsidiary.

Oakscale is a full-service franchise development platform distinguished by our deep development expertise, proprietary technology systems, and unmatched digital marketing capabilities. We partner with emerging franchise concepts to drive exceptional system growth.


Our Team


Joshua Kovacs, CFE

Joshua Kovacs is the CEO of Oakscale, where he leads strategy and development efforts by connecting multi-unit franchise operators and private equity to high growth, emerging franchise brands. Mr. Kovacs has over 5 years of experience in franchise development and management: as Vice President of STEM education franchise Engineering for Kids, he helped grow the concept into a Franchise Top 500 brand with over 100 units across 6 countries, and he has since served as a franchise development consultant for a variety of successful fast casual concepts. Mr. Kovacs was awarded the Certified Franchise Executive designation by the International Franchise Association and holds a Certificate in Franchise Management from Georgetown University.


Kayvon Bina

Kayvon Bina is the Co-Founder of Oakscale’s parent company, Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Bina had 9 years of experience in venture capital, private equity, mergers & acquisitions, and strategy consulting. Mr. Bina served as Vice President in the Technology, Media, and Telecommunications group of Lazard, as an investment professional with Goldman Sachs Capital Partners, and as a consultant with Deloitte Consulting. Mr. Bina graduated from Stanford University with a B.S. in Symbolic Systems, with a focus in Human-Computer Interaction.


Sandeep Kella

Sandeep Kella is the Co-Founder of Oakscale’s parent company, Metric Collective.  Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Kella had 8 years of experience in turnaround investing, mergers & acquisitions, and operations. Mr. Kella served as the Vice President of Oracle Partners, a $200m middle-market private equity firm in New York City.   Mr. Kella was also the Principal and Co-Founder of Kinetic Advisors, a national advisory firm providing strategic advice to middle market companies that also made debt and private equity investments.  Mr. Kella graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering.



Eli Robinson

Eli Robinson is the Chief Operating Officer of Oakscale’s parent company, Metric Collective. As part of his duties, Mr. Robinson has served as the general manager of a number of Metric Collective’s portfolio companies, as well as overseeing many corporate functions. Within franchising his specialty is on the technology and marketing side, having worked with hundreds of franchises as they navigate the complexities of the digital world. Prior to Metric Collective, Mr. Robinson worked as a senior consultant at the Monitor Group in New York City and Melbourne, Australia. He graduated summa cum laude from the Wharton School at the University of Pennsylvania with a B.S. in Economics.


Kevin Simonson

Kevin is the CEO and Co-Founder of Metric Digital. He helps companies, agencies, VC firms, and brands accomplish goals through digital media. He has worked in and with large agencies and small startups which has given Kevin two vastly different perspectives on digital marketing. Kevin has worked with startups to Fortune 100 companies across several different verticals on 5 continents, purchasing millions of dollars in media on channels such as Google Adwords, Yahoo/Bing, Facebook, Youtube, LinkedIn, Pinterest, direct sites, and others. Kevin has a Bachelor of Science from California Polytechnic State University - San Luis Obispo.


Contact Us

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Oakscale - East Coast

159 Bleecker St #2c
New York, NY 10012
(646) 768-9009



Oakscale - West Coast

520 Broadway
Santa Monica, CA 90401