About Us

Why Work With Us

Oakscale helps emerging brands reach their potential. We'll help you scale into an international franchise — as a partner.

Joshua Kovacs

CEO at Oakscale

Our Story

Hi, I'm Joshua Kovacs. I'm an entrepreneur, and founder of Oakscale.

Joshua Kovacs

After 10+ years in the franchise world, I understand the effort that goes into scaling your brand and bringing on trusted partners to represent your brand in new communities. The months of due diligence, reams of agreements, meeting with brokers, marketers, lead generators - it's a thankless job to be an emerging franchisor with no guarantee of success. And yet hundreds of founders embark on a franchise journey every year.

So I decided it was time to create a company to back franchise founders. Cutting out the middlemen and the complications of franchising. We partner with impressive founders and pour fuel on the fire to drive franchise growth. Ask us about our thoughts on the industry, we are always happy to share :)

Metric Collective

Oakscale was created as a subsidiary of Metric Collective.

Metric Collective owns FranchiseHelp, the largest franchise digital marketing company in the world, and FranFunnel, a SaaS franchise sales platform that was recently ranked the #1 software company in the franchise industry by Entrepreneur. Oakscale was created to fulfill a need: to help emerging franchise brands leverage enterprise sales teams.

Franchise Help the largest lead generator in the franchise industry regarding prospective franchise leads.

FranchiseHelp

The largest lead generator in franchising.

FranFunnel a sales Saas platform that helps franchise sales teams reach their leads.

FranFunnel

The #1 ranked technology company by Entrepreneur.

The Oakscale Team

Joshua Kovacs

Joshua Kovacs

Co-Founder and CEO

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Joshua Kovacs

Co-Founder and CEO

Joshua Kovacs is the CEO of Oakscale, where he leads strategy and development efforts by connecting multi-unit franchise operators and private equity to high growth, emerging franchise brands. Mr. Kovacs has over 7 years of experience in franchise development and management: as a Vice President of STEM education franchise Engineering for Kids, he helped grow the concept into an Entrepreneur's Top 500 brand with over 100 units across 6 countries, also as a franchise development consultant for Fransmart the development company behind a portfolio of successful fast-casual concepts including The Halal Guys (450+ Units in 3 years). Mr. Kovacs was awarded the Certified Franchise Executive designation by the International Franchise Association and holds a Certificate in Franchise Management from Georgetown University.

Rob Huntington

Rob Huntington

CEO of Metric Collective and Board Member

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Rob Huntington

CEO of Metric Collective and Board Member

Ryan Durishin

Ryan Durishin

Vice President of Development

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Ryan Durishin

Vice President of Development

Ryan Durishin is the Vice President of Development at Oakscale, where he focuses on implementing  sales strategies to drive growth for our portfolio of franchise brands. Mr. Durishin has 11 years of experience in franchise marketing, sales, and development.

Walter Koehler

Walter Koehler

Marketing Coordinator

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Walter Koehler

Marketing Coordinator

Walter Koehler is the Marketing Coordinator at Oakscale, where he evaluates the most effective advertising medium for each client as well as facilitates ads and press releases between the client and Oakscale's creative team.  Mr. Koehler brings 14 years of experience as a franchisee of Mathnasium Learning Centers and, more recently, Sweet Charlie's Rolled Ice Cream, and Xpresso Delight, a customer service focused coffee vending company.  Mr. Koehler graduated from Penn State University with a B.S. in Business Administration.

Tyler Burdett

Tyler Burdett

Sales Development Representative

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Tyler Burdett

Sales Development Representative

Greg Pitkoff

Public Relations

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Public Relations

Travis Olbrich

Travis Olbrich

VP of Engineering - Metric Collective

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Travis Olbrich

VP of Engineering - Metric Collective

Our Investors / Board

Sandeep Kella founder of Metric Collective and board member of Oakscale franchise development company.

Sandeep Kella

Board Member and Co-Founder

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Sandeep Kella founder of Metric Collective and board member of Oakscale franchise development company.

Board Member and Co-Founder

Sandeep Kella is a Board member of Oakscale and Co-Founder of Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Kella had 8 years of experience in turnaround investing, mergers & acquisitions, and operations. Mr. Kella served as the Vice President of Oracle Partners, a $200m middle-market private equity firm in New York City.   Mr. Kella was also the Principal and Co-Founder of Kinetic Advisors, a national advisory firm providing strategic advice to middle market companies that also made debt and private equity investments.  Mr. Kella graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering.

Brett Barna an Investor and Board Member of Oakscale

Brett Barna

Investor and Board Member

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Brett Barna an Investor and Board Member of Oakscale

Investor and Board Member

Kayvon Bina a founder and board member of Oakscale

Kayvon Bina

Board Member and Co-Founder of Oakscale and Metric Collective

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Kayvon Bina a founder and board member of Oakscale

Board Member and Co-Founder of Oakscale and Metric Collective

Kayvon Bina is a Board Member of Oakscale and Co-Founder of Metric Collective. Prior to Co-founding Metric Collective and its respective portfolio companies, Mr. Bina had 9 years of experience in venture capital, private equity, mergers & acquisitions, and strategy consulting. Mr. Bina served as Vice President in the Technology, Media, and Telecommunications group of Lazard, as an investment professional with Goldman Sachs Capital Partners, and as a consultant with Deloitte Consulting. Mr. Bina graduated from Stanford University with a B.S. in Symbolic Systems, with a focus in Human-Computer Interaction.

Tim Tully Investor in Oakscale

Tim Tully

Investor

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Tim Tully Investor in Oakscale

Investor

Innovating Capital an investor in Oakscale

Pen King | Innovating Capital

Investor

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Innovating Capital an investor in Oakscale

Investor

Liveris Family Office an investor in Oakscale

Liveris Family Office

Investor

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Liveris Family Office an investor in Oakscale

Investor

Private equity, venture capital, value-driven investments by the Liveris family.